If your company or organization would like to become a H.E.R.O.S. sponsor, please contact Norm Flynn, Founder and Executive Director, to discuss your involvement and its benefits.

Sponsor Benefits

• Increased corporate profile – national media exposure
• Greater employee involvement in community service
• Fulfillment of corporate social responsibility
• A bridge for marketing into the community
• Personal satisfaction and fulfillment

Sponsorship Opportunities

• Logo exposure on H.E.R.O.S. apparel, hockey jerseys, banners, etc. at the Gold and
   Platinum sponsorship level.
• Introductions and business networking opportunities with fellow sponsor companies
   and corporations.
• National media opportunities for your company’s community involvement.

Website

H.E.R.O.S. website is a valuable promotional tool for its sponsors. The website gives sponsors exposure through logos on:

• The H.E.R.O.S. home page
• The Sponsors page
• The Sponsor's profile page

Newsletter

In addition to the website a bi-annual H.E.R.O.S. newsletter is produced and distributed to:

• Non-profit leaders
• Educators
• Corporate leaders
• Municipal, provincial and federal government policy makers
• Board members
• Supporters and fellow sponsors across Canada

The newsletter is also available through the website as a downloadable PDF.

As a Platinum and Gold level sponsor your company’s logo and sponsorship message will appear on the main newsletter page and on the e-mail broadcast of the newsletter.

TELUS

TELUS has been a proud supporter of HEROS since 2004, helping the program expand nationally. The mission and premise of HEROS – to empower children through hockey and to use the game as a catalyst to attract youth to a program offering support for education, self-esteem building and life skills training – aligns with TELUS’ community investment outreach efforts.

For many Canadians, watching and playing sports is an important part of growing up. Hockey in particular is a beloved sport in Canadian communities large and small, from coast to coast, that brings people together. Considered by many to be an esteemed sport, the cost to participate in hockey is too often beyond the means of many youth from economically challenged families or those considered at-risk.

In addition to $500,000 in sponsorships and donations over the past five years, TELUS has provided HEROS with tickets to winter sporting events, internal resources to create the first version of the HEROS website and develop the current logo, and continues to offer ongoing media and community investment consultative expertise. TELUS was also the founding sponsor of the Sunshine Coast chapter.

  Our support has helped HEROS to expand its focus and outreach by providing academic assistance to children, mentor and leadership programs for graduates (13 years and above), scholarships for post-secondary studies and job placement assistance.

  “TELUS is delighted to have the chance to provide these kids access to this coveted sport while also empowering them, teaching them valuable life skills, building their self esteem and encouraging their education,” says Jill Schnarr, vice president of TELUS Community Investment. “The value the HEROS program brings to these kids is measured in more than just dollars. The feedback we hear from the mentors and the kids who participate in the program is touching and rewarding. Supporting HEROS represents an investment in the future of these kids and our society as a whole.”

TELUS looks for opportunities to positively influence the communities where we work, live and play. Our community investment efforts focus on youth and showcasing innovative technology in three areas – arts and culture, education and sport, and health and well-being in our environment. For more information on TELUS’ community investment initiatives, please visit our website.

CIBC Children's Foundation gives kids in economically
challenged neighbourhoods the gift of hockey

Thanks to the efforts of CIBC Wood Gundy Investment Advisors in Vancouver, more than 1,400 boys and girls from economically challenged neighbourhoods across Canada have been able to play hockey.

10 years ago, Investment Advisors with Vancouver's Park Place Branch tapped into CIBC Miracle Day funding to start HEROS (Hockey Education Reaching Out Society), an initiative that brings kids from challenging backgrounds together to play hockey and to learn valuable life skills such as self-esteem, commitment and discipline.

"When we created the program we wanted to give kids from less fortunate circumstances a chance to succeed," says Terron Falk, Vice President, Investment Advisor in the Park Place Branch. "CIBC has supported HEROS as a sponsor since the beginning and I personally have witnessed first hand the change in these kids over the years. I can't imagine a more worthy cause than to help a child turn their life around."

HEROS provides children in economically challenged neighbourhoods an opportunity to learn the game of hockey by providing all equipment and on/off ice instruction. HEROS uses hockey as a catalyst to encourage self-esteem, confidence, responsibility, teamwork and commitment. Program chapters are located across Canada in Vancouver, BC's Sunshine Coast (Gibsons and Sechelt), Calgary, Winnipeg, Edmonton and Toronto (three locations), and internationally in Belfast and Dublin.

CIBC Children's Foundation has supported HEROS for the past 10 years, donating $85,000 to the program this year and $300,000 in total.

© Hockey Education Reaching Out Society — All Rights Reserved.

Ignition Media